Copywriting Services
What We Do
Conversion copywriting for websites and campaigns
The words on a page decide whether someone acts. Most business writing describes the company instead, then wonders why the form sits empty.
Premier Design Agency writes the copy that carries a sale. Homepages, service pages, landing pages, emails and ads. We interview your customers first, because the language that converts is almost always theirs rather than yours, and it is rarely what the marketing team assumed.
Interviews with people who actually bought from you
Three headline options on every key page
Delivered in a doc your designer can build from
Two revision rounds, then it is yours outright
Words cannot rescue a weak offer
If your price is wrong for the audience, or the thing you are selling is one of forty identical options, better sentences will not close that gap. Good copy makes a good offer legible and an average offer slightly more persuasive. It cannot invent a reason to choose you. When the audit finds that the offer is the problem, we say so, and the fix is usually positioning work rather than a rewrite.
Scope
What every copy project includes
Six stages. Two of them happen before anything gets written.
Customer research
Interviews with recent buyers and lost prospects, plus mining your reviews and sales calls for the exact phrases people use unprompted.
Message hierarchy
Conversion copywriting services start here: what leads, what supports and what gets cut. Most pages fail because everything is given equal weight and nothing lands first.
Page copy
Website copywriting services covering homepage copywriting services, service pages and the sections designers usually fill with placeholder text.
Campaign copy
Landing page copywriting services, ad copywriting services and email copywriting services, written so the ad, the click and the page all say the same thing.
Interface copy
Ux copywriting services for buttons, form labels, empty states and error messages. Small words that quietly decide whether people finish.
Variants for testing
Three headline and call to action options per key page, so your team has something to test rather than one version to defend.
Specialisms
The copy we are asked for most
Different buyers, different rules. A SaaS trial page and a trade quote form share almost nothing.
Software and SaaS
Saas copywriting services for products that have to explain a new category before anyone will start a trial.
B2B and services
B2b copywriting services for long sales cycles, where the page has to survive being forwarded to a finance director who missed the first meeting.
Direct response
Direct response copywriting agency work and sales page copywriting services for offers measured on immediate conversions rather than brand lift.
Ecommerce
Ecommerce copywriting services including product page copywriting services, written to differ from the manufacturer text every competing listing is also running.
Email programmes
Email sequence copywriting for onboarding, abandoned carts and nurture, written as a series rather than as isolated sends.
Voice and tone
Brand voice copywriting services turning your guidelines into rules a writer can actually apply, with examples of what to avoid.
How it runs
Research first, writing second
The writing takes days. The listening is what makes it work.
Step 1
Listen
Calls with recent buyers, a read of your reviews, and time with whoever handles objections all day.
Step 2
Position
One page setting out who the copy talks to, what it promises and what we are deliberately not saying.
Step 3
Draft
Written page by page in a shared document, with section notes explaining why each block is doing what it does.
Step 4
Refine
Two revision rounds. Comments in the doc, no meeting required unless you want one.
Step 5
Hand over
Final copy mapped to each page and section, with headline variants marked for testing.
Have your current copy pulled apart first
We take your highest value page, compare it against what your customers actually say, and send back a marked up version showing what is costing you enquiries. Useful whether or not you hire us to rewrite it, and the fee is credited if you do.
1
+
Customer interviews before writing
1
Headline options per key page
1
rounds
Revisions included on everything
Full rights
Yours outright, no credit line
Questions
Questions clients ask before hiring a copywriter
01
How much does copywriting cost?
An audit of one page is $950. A full website of up to six pages starts at $3,200, and a campaign set covering landing pages, ads and emails at $6,500. What moves the price is research depth rather than word count, which is why nobody sensible quotes copy per word.
02
Why do you interview our customers?
Because the words that persuade someone are the ones they already use to describe the problem. Every project turns up at least one phrase the client had never thought to put on the site, and it is usually the one that ends up in the headline.
03
Can you work with our existing design?
Yes, and we will tell you where the layout is fighting the message. Copy written to fit boxes someone drew first is the most common reason a page reads awkwardly. Where possible we prefer copy and design to happen together.
04
What if we do not like the tone?
The positioning document at step two exists to catch that before the writing starts. If tone is still wrong after the first draft, that is what the revision rounds are for, and we will ask for examples of what you would rather sound like.
04
Do you guarantee higher conversions?
No. Copy is one variable among traffic quality, offer, price, design and timing. What we guarantee is research, a defensible argument for every choice, and variants built so you can test rather than take our word for it.
06
How is this different from your article writing?
Articles bring people in and build trust over time. Copy asks them to do something once they arrive. Different intent, different structure, usually a different writer.
07
Do you write in British or American English?
Whichever your audience uses, set at the start and applied consistently. Mixed spelling across a site is a small thing that erodes credibility more than most people realise.
08
Can you refresh copy we already have?
Often the better option. If the structure works and the message is roughly right, a rewrite of the top third of each page does most of the work at a fraction of a full project.
09
Who owns the copy?
You do, in full, from final payment. Use it anywhere, edit it freely, no attribution and no reuse on our side.
Send us the page that is not working
Share the URL, who it is meant to convince and what you want them to do. You get an honest read on whether copy is the problem and a fixed price back within one business day. Call (925) 236-0476 to talk it through instead.
