Paid Social Media Advertising
What We Do
Paid social advertising for US brands
Ads are the fastest way to find out whether your offer works. They are also the fastest way to spend money finding out that it does not.
Premier Design Agency runs paid social advertising services on Meta, TikTok and LinkedIn. We build the tracking first, produce the creative in house, and test in a structure that tells you what actually moved the number. Every account stays in your name and every dollar of budget goes straight to the platform.
Tracking checked before a single dollar is spent
Creative produced here, not requested from you
No percentage of spend, so we never pad the budget
You keep the account, the pixel and the audience data
Below $1,500 a month in ad spend, we will turn you down
This is not a sales floor, it is arithmetic. The platforms need a certain volume of conversions before their optimisation does anything useful, and under roughly $1,500 a month you never reach it. You end up paying a management fee on a budget too small to learn from, which is how people conclude that ads do not work for their business. If you are under that, put the money into content and organic first and come back when the offer is proven.
Scope
What we handle on your account
Six workstreams, and the first one is the reason most accounts underperform.
Tracking and measurement
Conversion tracking setup services covering the pixel, server side events and offline conversions. Broken tracking is the single most common reason an account looks like it is failing.
Audiences and targeting
Cold, warm and customer list audiences built properly, plus retargeting ads management services for the people who already visited and did not buy.
Creative production
Social media ad creative services covering static, carousel and short video, produced here so testing never stalls waiting on assets from your team.
Testing structure
Creative testing services for paid ads run one variable at a time, so you learn which hook, offer or format did the work rather than guessing.
Budget and scaling
Daily pacing, bid adjustments and a scaling plan that does not reset the learning phase every time you increase spend.
Reporting
Cost per lead, cost per sale and return on ad spend. Two pages, plain English, and the reasoning behind whatever we changed.
Platforms
Where we run ads and why
Start on one. Adding a second before the first is profitable just splits your data in half.
Meta
Facebook and Instagram ads management services. The best targeting and the deepest audience data, and still where most consumer budgets belong.
Meta for ecommerce
Meta ads agency for ecommerce work using catalogue feeds, dynamic retargeting and post purchase audiences to lift repeat orders.
TikTok
Tiktok ads management services where cheap reach is available if the creative looks native. Repurposed television spots fail here reliably.
Linkedin ads management agency work for B2B. Expensive per click and worth it when a single closed deal covers a quarter of spend.
YouTube
Youtube ads management services for brands with video worth putting budget behind, and strong for retargeting warm audiences at low cost.
Lead generation
Lead generation ads for service businesses using instant forms and call extensions, with the lead quality filtering that stops your team chasing rubbish.
How it runs
Our paid social process, week by week
Nothing goes live in week one. That is deliberate.
Week 1
Audit and tracking
We check what is measured and fix what is broken. Launching on faulty tracking wastes the first month of budget.
Week 2
Structure
Account built, audiences created, offers and landing pages reviewed. We flag anything that will cap results before we spend.
Weeks 3 to 6
Test
Multiple hooks and formats against one audience. The goal is a winner you can scale, not a good first week.
Weeks 7 to 12
Scale
Budget increased on what works, in steps that do not reset optimisation. New creative queued before the current set fatigues.
Ongoing
Report
Weekly numbers in your inbox, a monthly call, and a written note of what changed and why.
Have your ad account audited first
We review your tracking, structure, creative and the last ninety days of spend, then tell you what is losing money and whether the account is worth rebuilding. Take the findings anywhere. If you continue with us, the fee comes off your first month.
Flat fee
Never a percentage of your ad spend
Weekly
Numbers sent, not just monthly
6-
1
New creative concepts each month
Your account
You keep the pixel, data and history
Questions
Questions advertisers ask before switching agency
01
How much does paid social management cost?
Management starts at $2,800 a month for one platform and $5,500 for up to three. An audit is $1,200. Ad budget is separate and paid straight to the platform. We charge a flat fee rather than a percentage of spend, because a percentage gives an agency a reason to recommend spending more.
02
What is the minimum ad budget you work with?
$1,500 a month. Below that the platform cannot gather enough conversion data to optimise, and you would be paying us to manage a budget too small to learn anything from. We will say no rather than take the fee.
03
Who owns the ad account?
You do. Accounts are created under your business manager and we work through delegated access. The pixel, the audience data and the campaign history stay with you. Agencies who run clients inside their own ad account are keeping the asset you paid to build.
04
How long until ads become profitable?
Two to four weeks to get out of the learning phase and find a working combination. Six to twelve weeks to know what scales. Anyone promising profitability in week one is either lucky or inheriting an account that already worked.
05
Do you make the ad creative?
Yes, in house. Six concepts a month on the Managed plan and twelve on Scale. Creative is where most of the result comes from now that targeting is largely automated, so an agency that only manages settings is managing the least important part.
06
What happens if the ads do not work?
We tell you why and what we recommend, which is sometimes to stop. Common causes are an offer the market does not want, a landing page that undoes the ad, or a price that does not fit the audience. None of those are fixed by more budget.
07
Can you fix our existing campaigns rather than starting over?
Often yes, and the audit tells us which. Rebuilding loses accumulated learning, so we only do it when the structure is genuinely working against you. Preserving a well trained account is usually worth more than a tidy one.
08
Do you need a landing page as well?
Not always, but ads sending traffic to a slow or unfocused page waste budget every click. If yours is the bottleneck we will say so, and our design and development team can build a dedicated page as a separate project.
09
Are we tied into a contract?
No. Month to month with 30 days notice. Given that ads take six to twelve weeks to show what they can do, we will ask you to commit to that period mentally, but not on paper.
Tell us what you are selling and to whom
Send your offer, your current spend and what a customer is worth to you. You get an honest read on whether paid social fits and a fixed monthly fee back within one business day. Call (925) 236-0476 to talk it through instead.
